Geneva Haugabrooks papers
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Geneva Haugabrooks papers

Descriptive Summary

Repository: Auburn Avenue Research Library
Creator: Haugabrooks, Geneva, 1890-1977
Title: Geneva Haugabrooks papers
Dates: 1965-1976
Quantity: 3.5 linear ft.
Abstract:The papers comprise plaques of awards and honors received by Haugabrooks from 1965 to 1972, papers, correspondence, telegrams of congratulations, one framed letter of congratulations from former Georgia Governor Joe Frank Harris, and an enlarged poster-sized photograph of Mrs. Haugabrooks and former Atlanta Mayor Andrew Young. The collection is rich for research on Atlanta's African American life, in particular its business and civic leaders, churches, organizations, and female entrepreneurs.
Identification: aarl95-015

Biographical/Historical Note

Mrs. Geneva Morton Haugabrooks was the founder and owner of the Haugabrooks Funeral Home, which is still in operation with family and staff. Mrs. Haugabrooks was active as a long-standing owner of the Funeral Home, which began operation in 1929 on Auburn Avenue, changing location once to 364 Auburn Avenue, where the business exists today. Mrs. Haugabrooks was greatly admired as one of the early African American pioneers of Atlanta's Black business. She was also known as one of the few Black women entrepreneurs on Auburn Avenue.

Mrs. Haugabrooks' commitment to community went beyond her service as an entrepreneur and dedicated businesswoman. She was recognized as an accomplished community leader, who interfaced with Atlanta's nationally and internationally known political figures and local personalities.

Mrs. Haugabrooks was noted for her many accomplishments and outstanding service in the community by the NAACP, the Urban League, the Young Men's Christian Association, Atlanta's African American churches, National Association of Colored Women's Clubs, Inc., National Association of Negro Business and Professional Women's Clubs, Inc., Georgia Governor, Mr. Joe Frank Harris, and many more.

Scope and Content Note

The Geneva Haugabrooks Papers are comprised of three boxes: 1 archival storage box containing plaques of awards and honors; 1 archival documents box containing papers, correspondence, telegrams of congratulations; one framed letter of congratulations from Gov. Joe Frank Harris; 1 oversized box containing an enlarged poster-size photograph of Mrs. Haugabrooks and former Atlanta Mayor, Ambassador Andrew Young.

Although a small collection, the richness of information is valuable for any research on Atlanta's Black business history, leaders of Atlanta's communities, and community recognition by major African American organizations, Atlanta's African American Churches, and Black women entrepreneurs in Atlanta and Auburn Avenue in particular.


Arranged by type.

Index Terms

African American business enterprises--Georgia--Atlanta.
African American businesspeople--Georgia--Atlanta.
African American women--Georgia--Atlanta.
African Americans--Religious life--Georgia--Atlanta.
Atlanta (Ga.)--Social life and customs--20th century.
Funeral homes--Georgia--Atlanta.
Harris, Joe Frank
Haugabrooks, Geneva, 1890-1977
Social service--Awards--Georgia--Atlanta.
Women-owned business enterprises.
Young, Andrew, 1932-

Administrative Information

Preferred Citation

Geneva Haugabrooks papers. Archives Division, Auburn Avenue Research Library on African American Culture and History, Atlanta-Fulton Public Library System.


Restrictions on Use

There are no restrictions on research use of this collection.

Restrictions on Use

Prior permission from the Research Library must be obtained in writing before any portion of this collection can be published or reproduced.

Container List

Awards and Honors presented to Mrs. Haugabrooks, 1965-1972


1Recognition of Outstanding Leadership and Meritorious Service National Fraternal Council of Church Women, August 8, 1969
Women's Auxiliary, Atlanta Branch, NAACP Loyal and Dedicated Service to the Butler Street Young Men's Christian Association President's Conference
The Excelsior Knights Club Citizenship Award, 1965
Sincere Appreciation and Recognition of Distinguished Service, Loyalty and Devotion Concerned Citizens of Atlanta, Executive Director - S. L. Harris
League Leadership Membership Campaign (YMCA - YWCA), 1972



21Mrs. Haugabrooks and Staff Exterior - Haugabrooks Funeral Home - On-site (Color photograph 8" X 11")
2Fulton County "Resolution" Senior Citizen of the Year, 1976
2Brochure from Congressman Charles L. Weltner Contains note and newspaper clipping, honors to Mrs. Haugabrooks
3 Jet Magazine Vol. 51, no. 14, Dec. 23, 1976
4Letter and Envelope, Atlanta Life Insurance Company (Letterhead Stationary)
4Newspaper Clippings, honors to Mrs. Haugabrooks
4Telegrams of Congratulations, honors to Mrs. Haugabrooks Letter, United Negro College Fund, Inc, December 1971


3Poster-size photograph of Mrs. Geneva Haugabrooks and former Atlanta Mayor, Ambassador Andrew Young
Georgia State Senate - "Resolution" President of Senate Zell Miller, January 1977